Being an eBay seller isn't exactly
the road to riches that many would have you believe. While it IS
possible to make a great living on eBay, you won't be making
significantly more than your competition unless you do some
things differently..
Here's the biggie: You need to be able to generate your
own traffic.
What if you were an eBay seller
selling unicycles. Someone searches eBay for a unicycle, finds
you AND your direct competition, and selects an auction based
on.. price? pretty pictures? a good title? You are completely at
the mercy of the EBay Machine.
So what if you were able to
generate your OWN traffic?
Here is how it may work:
Someone searches Google for
what you happen to be selling... and they find dozens and dozens
of pages linking to your auctions! People will stumble upon
links to your website and eBay store, and will be shown YOUR
auctions.. minus the competition.
One of the best ways to get
more visitors to your auctions (and get more bids!) is by
building a Squidoo Lens.
Squidoo is a website that
allows people with little or no technical knowledge to build a
webpage about whatever they like. Squidoo calls these webpages
'lenses'. And here is the eBay seller's secret... Squidoo has a
special tool called an 'eBay module' which shows all of your
auctions on your squidoo webpage.
Squidoo pages rank very well in
search engine results, so you are likely to get more visitors to
your eBay store through Google and yahoo, just by having a
squidoo page. And more visitors to your eBay store and to your
auctions will always mean more sales!
Here are some things to
remember to include in your Squidoo Lens:
1. An bit about who you
are. A reliable and honest eBay seller with a good reputation.
2. A selection of eBay
modules showing off your auctions. The settings for this module
might be confusing at first, but keep trying because mastering
it is very profitable.
3. A link to your eBay
store. People will click, so show them the link!
4. Two or there articles
about the type of items you sell. This is possibly the most
important of th 4 things. For search engines like Google to list
you high up in the search results you need to show that you are
providing valuable content. If you are selling unicycles on
eBay, then write some articles about unicycles. How to spot a
good unicycle. How to learn to ride a unicycle. How to choose
the right size unicycle. That kind of thing. Then when someone
searches Google for unicycle-related information, they can find
your Squidoo lens and eBay store.
This will work for any product
and any topic. If you can't or don't want to write these
yourself, you can always hire someone else to do it for you. But
make sure you include these in your new Squidoo Lens.
You can make as many Squidoo
Lenses as you like, about almost anything you like, and send all
those visitors to your eBay listings for free.
So now you know how to
initiate as many bidding wars on your listings as you like! Just
put Squidoo and the eBay module to work for you...
