Many people find themselves in the
position of needing to unload their home, but are not quite sure
how to go about it. If your not accustomed to the real estate
market, you might be wondering just how to go about selling your
house.There are several
reasons why someone would need to sell their home. The reasons
are not particularly important, what you need is to turn your
home into money. By the time you`re thinking "I NEED to sell my
house", chances are, you want to sell it as fast as possible.
So, where do you go from here?
In the declining economy, it
will be necessary to look for ways to market a property that are
beyond the traditional "list high and wait for an offer" method
used by most real estate agents.
In many neighborhoods dozens of
homes are for sale and the few buyers that are shopping can be
very choosey. Therefore you are in competition with the other
sellers on the block. In a slow market selling a house is about
out-doing you neighbors.
It's like the story of a couple
of campers in the woods who have a bear stumble upon their
campsite. As the bear is growling and looking at them one camper
begins putting on his running shoes. Noticing this, the other
camper whispers " what are you doing? You can't outrun a bear?
They can run 35 miles per hour!" Finishing lacing up his shoe
and standing the first camper explains " I don't have to outrun
the bear.... I just have to out run YOU!"
Selling in a slow market is
exactly the same. To be successful you just need to be better at
marketing and selling a house than your neighbors. The number of
houses being sold is way down, but the best houses DO SELL.
To be successful you need a
house that "shows well" and a unique marketing message.
Getting Your Home Ready to Sell
Preparing a house for sale is
not necessarily a big job, depending on the current state of
your home. In most cases, some paint to freshen things up will
go a long way toward making your home sell faster. You don`t
want to spend much money at this point, but a few buckets of
paint certainly won`t break the bank and it can really help the
entire home look better.
Start with making the house
look good on the outside. This is called "curb appeal". If it
looks like a dump from the outside, nobody will want to see the
inside. Plus, by keeping everything neat and tidy, you will find
that people will automatically assume that you have taken great
care of the house, as well.
Have a Unique Marketing Message
The other way to get noticed is
to have a unique marketing approach. So what's working now? A
time tested and proven marketing system that drives hundreds of
people to an open house and once there compels them to make
offers on the spot.
A marketing message that is the
exact opposite of what most real estates professionals do!
Instead of listing high and being talked down, start LOW, and
let the market bid the price UP! That's right what works best
now is a do-it-yourself-auction-style-sale.
Instead of "Home for Sale"
advertise "Home for Auction!". And instead of just listing in
the newspaper get the word out on the street. Literally. Get
road side signs, with your phone number and put them at busy
intersections around your neighborhood. This will get your phone
to ring off the hook.
Tell the callers you will be
holding an open house on Saturday and Sunday and all those that
are interested can throw their name into the hat. Then on Sunday
night let them compete in an auction style sale. You will get a
quick sale and get the highest price possible.
