1. Optimize your website. Some people automatically think that promoting a website online means using paid advertising tools. If you are just starting out, it is highly recommended that you use free internet tools until such time that you generate cash that will allow you to cover your advertising cost. Start by making your website search engine-friendly so you can make it highly visible online. Sprinkle generous amount of keywords on all your web pages and make use of relevant HTML tags. Don't forget to build inbound links that can make your website more valuable to the eyes of search engines.

2. Go with forums and blogs. Do a Google search to find relevant forums and blogs that are frequented by your potential clients and get involved in them. While most of these sites will not tolerate marketing hype or blatant advertisements, most will allow you to incorporate your site's URL on your posts that can take interested people to your website. Ensure that all your posts are informative and well-written so you can easily earn the trust of your potential clients and move them to click on your site's URL.

3. Use article marketing. This tool will allow you to hit 4 birds in one stone. It can help you brand yourself as an expert on your chosen niche, build numerous links for your website, improve your page ranking, and boost your sales and revenue in no time. You just have to make sure that you produce and submit 5-10 quality articles per day on major submission sites.

4. Video marketing. If you don't have the time to sit in front of your computer and write your articles, you can share a slice of your expertise by creating a video that you can submit to video directories. Don't forget to embed your site's URL on your creations to make it easier for interested people to give you a visit.

5. Take advantage of social networking and social bookmarking sites. These web 2.0 strategies can provide your website the kind of exposure it needs.