For best search engine optimization, you must use your keywords
and keywords phrases effectively.
For optimal effectiveness, use different keywords and/or keyword
phrases on each page of your website. Optimize each page for
those keywords and/or keyword phrases that are relevant to the
content of that particular page.
Title Tag
-Use keywords and/or keyword phrases as a descriptive title for
each page. -Use your most relevant keywords and/or keyword
phrases in your home page title. -To be the most effective,
title tags should contain only keywords and/or keyword phrases.
-Repeat the keywords and/or keyword phrases 2-3 times but make
sure that the title makes sense. An example for this page would
be: Keyword Usage, Using Keywords and Keyword Phrases
Effectively.
Meta Tag Keywords
-Place all relevant keywords and keyword phrases in your meta
tag.... -If possible, avoid using single keywords as they may be
too competitive. Use keyword phrases instead. -Don't repeat your
keywords more than 2-3 times to avoid offending some search
engines. -Separate keywords and keyword phrases with commas or
spaces, not both. Example: keyword,keyword phrase,keyword or
keyword keyword phrase keyword. -Use common misspellings or miss
keyings. Ex: keywrod or keywird. -Use different forms of
keywords whenever possible. Ex: web site and website. -Use
singular and plural versions of keywords. Ex: website and
websites. -Use upper and lower case. Ex: Website and website
Meta Tag description
-Use your keywords and keyword phrases in your meta tag
description..... -Repeat your most important keywords and/or
keyword phrases a minimum of 2-3 times. -The total length of
your description tag should be no more than 20-25 words. -Your
description should make sense as this is what often shows up in
the search engine results page. This is your opportunity to
persuade users to click through to your site so be sure your
description is enticing and contains keywords and/or keyword
phrases that will attract visitors.
Content
-Many search engines concentrate on the first 250 words of your
text when looking for keyword relevancy and density so
concentrate your keywords and/or keyword phrases there. -Strive
for 5-7% keyword density (5-7 keywords and/or keyword phrases
per 100 words of text). If your keyword density is much higher
than this, your copy may not make sense AND the search engines
may consider it keyword spamming. -Use your most important
keywords and/or keyword phrases throughout your copy but without
sounding repetitious. -Use your most important keywords and/or
keyword phrases in your H1 tag. To give more weight to your H1
tag, use only one H1 tag in your copy. (Your H1 tag should
contain your most important statement so you shouldn't need to
use more than one H1 tag.) -Use keywords and/or keyword phrases
in your image ALT tags. For example your logo ALT tag should say
something such as: ALT="keyword logo image".
META tags are not as important as they once were as most search
engines are now searching your copy when looking for keywords
and/or keyword phrases. Therefore, it's become increasingly
important to have the first 250 words of your copy be keyword
rich.
Sometimes, it may be better to write your content first, then
choose your keywords and/or keyword phrases from the content.
Rewrite your content as needed, adding keywords and/or keyword
phrases that pertain to the theme of the content. In this way,
you've chosen keywords and/or keyword phrases that are relevant
to your content, instead of trying to write content to fit your
keywords and/or keyword phrases.
By Chet Holcomb of
http://www.internetpromotions.biz is a
successful marketing expert providing advice for web marketers
and webmasters on how to promote your website, or product using
marketing tools that work.
